British sportswear retailer Gymshark Ltd. has filled another management position. On Monday, the company announced the appointment of Carly O’Brien to VP, Marketing. In her new role, reporting directly to Niran Chana, Gymshark’s President, International, she will be responsible for “driving international growth across the UK, EMEA and APAC regions, increasing brand awareness and launching new customer engagement strategies,” Das explained company in a statement. She also has the task of “implementing a new regionalized model as part of a holistic marketing strategy”.
Before joining Gymshark, O’Brien was Chief Marketing Officer at e-commerce giant The Very Group. She previously held various senior positions at financial firms MBNA, Virgin Money and RBS.
Her new boss, Niran Chana, has high hopes for the newly appointed head of marketing: “Carly’s track record speaks for itself. She is an extremely astute marketer with incredible experience in some of the UK’s most dynamic companies,” he said in a statement. “She has been a tremendous influence in everything she has done to date, and I have no doubt that Gymshark will be no different.”