Canada Goose aims to more than double annual sales by 2028

The Canadian clothing retailer Canada Goose Holdings Inc. presented its growth strategy for the next five years on Tuesday. The goal for the 2027/28 financial year is sales of three billion Canadian dollars (2.1 billion euros), the down jacket specialist explained at an investor meeting at the company’s headquarters in Toronto. For the current financial year, the company is currently targeting sales of up to 1.2 billion Canadian dollars.

In order to meet expectations, revenues are to be increased by around 20 percent on average over the next five years. Canada Goose relies on “customer-oriented growth initiatives” and the expansion of its own retail business. The number of stores is to be doubled from the current 51 by 2028.

In addition, the company aims to accelerate sales growth in the existing categories and expand the range to include new product segments. According to a statement, entry into the areas of eyewear, home and luggage is planned.

At the same time, the company wants to increase its EBIT margin adjusted for special effects, which was 14.3 percent in the past financial year, to around 30 percent. Cost reductions, which are expected to enable savings of an estimated CA$150 million by 2028, as well as “proactive” investments and measures to secure the gross margin in possible crisis situations should contribute to this.

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