Canadian apparel retailer Canada Goose Holdings Inc. has underscored its ambitions by filling five senior positions. The personnel decisions were made to advance the five-year “strategic growth plan” presented in February, the Toronto-based down jacket specialist announced on Tuesday.
Accordingly, Matt Blonder will assume the newly created position of Chief Digital Officer (CDO) with immediate effect. In this function, he will be responsible for all digital platforms that are directly aimed at customers as well as for the areas of IT and data analysis. According to his new employer, Blonder has more than twenty years of experience in omnichannel retail and digital marketing. Most recently, he was President of Global E-Commerce at US shoe and apparel retailer Wolverine World Wide.
Juliette Streichenberger will be responsible for Canada Goose’s important European business. She was named President CGAG and EMEA, succeeding Pat Sherlock, who left the company after more than ten years. Streichenberger switched from the French luxury goods supplier Hermès, where she was last in charge of activities in Europe as General Manager.
Effective immediately, Daniel Binder will act as Chief Transformation Officer and EVP, Sales Operations & Planning, and will therefore be responsible for reform projects and the development of structures suitable for growth. Prior to his appointment, he worked as a management consultant for Canada Goose and has many years of retail experience. In the course of his career, which spanned more than three decades, he held various management positions at the retail chain DFS, which is part of the LVMH Group, and at the US department store operator Macy’s.
In addition to the three new additions, the company also announced two promotions. As Head of Global Stores, Ana Mihaljevic is now responsible for the expansion in stationary retail, while Patrick Bourke, as SVP of Strategy & Corporate Development, will develop strategic priorities and identify new promising business areas.