Can it be any more cynical? This company supplies Greenland ice for cocktails in Dubai | Environment

Due to global warming, the Greenland ice cap is rapidly melting, and that inspires entrepreneurs to turn that “100,000 year old flawless ice” into a luxury product. The new start-up Arctic Ice ships ice floes to Dubai and co, where it will melt into luxurious cocktails. Can it get any more decadent? Or is the founders’ motivation nobler than you might think?


Luc Beernaert


Latest update:
10-01-24, 16:08









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