Due to global warming, the Greenland ice cap is rapidly melting, inspiring entrepreneurs to turn their “100,000-year-old flawless ice” into a luxury product. The new, mysterious start-up Arctic Ice is shipping ice floes to Dubai and co, where it will melt like ice cubes in luxurious cocktails. Can it get any more decadent? Or is the founders’ motivation nobler than you might think?
Luc Beernaert
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