Calvin Klein is said to be planning a restructuring of its European operations. This is happening as part of the ongoing strategy to refocus on the US market. As a result, job cuts are expected at the brand, which belongs to the US clothing group PVH Corporation.
The label’s redesign is aimed at a revamped global strategy led by Eva Serrano, Global President of Calvin Klein. Serrano joined the company in March 2023 and now reports directly to Stefan Larsson, CEO of PVH.
The resulting job cuts are expected to affect design, product development and other creative departments, reports the trade magazine WWD based on an unknown source. It is estimated that around 100 jobs could be affected between May and August.
A spokeswoman for PVH confirmed to the media company that there would be layoffs, but did not provide further details on the number of jobs being eliminated. However, she noted that in addition to the “headcount reductions,” certain job descriptions had also been changed to reflect new or changed responsibilities. Additional positions were also created.
Plans aim for a ‘unified brand image’
The comprehensive restructuring strategy was initiated in November last year when Calvin Klein announced that it would expand the capacity of its global product team in its founding city of New York. In Europe, however, they want to “create stronger products for all regions” in order to ensure a “strong and consistent brand image that resonates with consumers,” said the PVH spokeswoman.
She also highlighted that Amsterdam will continue to act as a hub for the PVH business and the fashion label Tommy Hilfiger, which is also part of the group, as Europe, the Middle East and Africa remain among the group’s most important growth markets.
This article originally appeared on FashionUnited.uk. Translated and edited by Heide Halama.