The president of Torino at the Sport Industry Talk conference: “Little is being done to help the system”
“Let’s give to football what is of football”. The president of Torino Urbano Cairo, protagonist of the “Sport Industry Talk” of the RCS Academy, illustrates his recipe for growing the world of football: “It is an important industry that makes a great contribution to the country from the point of view of entertainment and from that of taxes. But little is being done to help a system that had its problems during Covid, due to the reduction in sponsorships and the volume of player sales.”
growth decree
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Various solutions are proposed. First of all, give back part of what is generated: “Our world does not receive even a cent from football betting and it is a paradox that betting companies cannot sponsor football teams” explains Cairo. “When it comes to paying taxes in installments it seems that who knows what gift is being given. It’s true, footballers earn significant sums, but this aspect is unfairly blamed even though it doesn’t only concern Italy. Actors also earn a lot, but the State spends around a billion a year with tax credits to support cinema, including for foreign companies that make films in Italy. What is the difference with the benefits of the Growth Decree which allows us to attract champions from abroad and increase the attractiveness of the championship for the sale of rights abroad?”.
championship reform
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According to Cairo, however, there would be no use in reducing the number of Serie A teams: “In England and Spain too there are 20 and this allows us to have 380 matches, i.e. as many opportunities for broadcasters to broadcast them. Reducing the number of batches would affect the economic value of the product.”
Cairo also returned to the issue of piracy: “It must be controlled: the piece is seen by 1.5 million users. There is a law, it must be controlled better”.
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