The cafennialsas Café Martínez calls coffee lovers, revealed their coffee tastes in a survey conducted by the chain. According to the results obtained, 8 out of 10 people drink at least two cups of coffee per day.
On its 90th anniversary, Café Martínez, the country’s leading coffee shop chain, reached one million subscribers in its benefits app Martinez Club. To celebrate, a survey was carried out among coffee lovers, with the aim of learning more about the preferences and consumption habits of Argentine cafeennials.
For Café Martínez, the concept of “cafennials” includes all those who enjoy every moment, regardless of age or social labels, who feel an emotional connection with coffee and enjoy exploring the wide world of new experiences that it offers. Asked about some of their main habits, cafeennials made their preferences clear.
What are the tastes of Cafennials?
Espresso coffee, the most chosen
According to the survey carried out by Café Martínez, Espresso coffee is the favorite of cafeennials by 50%. Meanwhile he 23% of respondents chose filtered coffee and the 20% coffee in capsule.
On the other hand, the favorite way to consume coffee in Argentine homes is filtered coffee, according to the 31% of respondents. The second place is occupied by capsule coffee for a 25% of consumers consulted.
More than two cups of coffee per day
Coffee has already become a habit in the daily life of Argentines, 8 out of 10 surveyed said they consume at least 2 cups of coffee a day. 48% of cafeennials drink two cups per dayMeanwhile he 28% consume three cups or more. Lastly, only the 22% consume only one coffee a day.
Coffee, the faithful friend
The results of the survey reveal that for almost all of those surveyed, coffee is more than a simple drink. For some, it is essential to wake up in the morning, while for others, it becomes a faithful companion for long days of work or study. There are even those who feel that coffee gives them the comfort and warmth of being at home, no matter where they are.
Filter or capsule?
Yes ok 56% of Cafennials prepare their coffee filtered (31%) or in capsules (25%)more and more people are exploring and combining various preparation methods such as an Italian coffee maker, Chemex or French press, in their search for the perfect experience.
The one from Colombia, the most chosen
Among the cafeennials surveyed who stated that they had knowledge about the origin of their favorite drinks, Colombian coffee was the most chosen with 36%followed by Brazil by 15%. While the coffee Honduras and Guatemala register little recognition with less than 5%.
Cafennials, increasingly more sybarites
The survey revealed a growing interest among coffee lovers to know the origin of the beans and reveal the secrets behind this drink, since About 60% of the participants indicated that they would like to take a barista course.
“At Café Martínez We are proud to be the meeting point for Cafennials and we are committed to continuing to innovate and offer unique experiences to satisfy the passion for coffee. This study shows that coffee is not just a drink, but an emotional and social bond that enriches the lives of Argentines in every cup.“, he assured Barbara Federicomarketing manager of the company.
Café Martínez became a symbol rooted in Argentine culture. Throughout its nine decades, it managed to build a sense of community that gave rise to a generation passionate about coffee: the “Cafennials”. This term, coined by the brand, identifies all the people who live each moment without ceasing to value the richness of tradition.
The Cafennials They are constituted as an amalgam of generations, regardless of age or labels. They feel an emotional connection to the aroma, flavor and texture of coffee, and enjoy exploring different varieties and preparations. But they also appreciate the social experience that surrounds this drink, as a moment of meeting, conversation and connection.
The survey was carried out in October 2023 and included the participation of 1,007 people over 18 years of age distributed throughout Argentine territory.
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