C&A has reopened its branch in Leidschendam in the Netherlands after renovation work.
The renovated branch, which will serve as a ‘learning laboratory’, is intended to test a new, improved shopping experience for customers. The knowledge gained from this about the wishes and needs of shoppers should help to optimize satisfaction in other branches, the clothing manufacturer said on Tuesday with The conversion is part of a modernization and growth plan by C&A – a total of around 1,000 other branches are to be modernized.
The newly designed store is located in the Westfield Mall and covers a sales area of over 2,350 square meters. Customers can discover the brand on three floors. The interior is designed in harmonious beige and brown tones. Points of contact with the brand are to be created through the use of images and videos.
“C&A is focused on modernizing its store portfolio and customer experience to ensure a consistent look and feel across all our outlets. This new branch in Leidschendam will give us valuable insights that we can apply to other branches and we look forward to feedback from our customers and employees. This will help us make in-store interaction even better and more joyful to meet the fashion and style needs of all customers,” said Giny Boer, Managing Director of C&A Europe, at the reopening.
