Bütema AG, Germany’s leading provider of in-store solutions, has equipped a pilot branch of the traditional fashion retailer Robert Ley with digital signage. As part of the proof of concept, displays with digital signage and self-service content were implemented in the Robert Ley Fashion Store in Herzogenrath-Kohlscheid. The fashion company Robert Ley, which looks back on a 130-year tradition and operates a total of 17 branches, is sending a clear signal for its digital transformation.
Part of the solution is the installation of two self-service displays with 32″ and 12″, which are primarily used for digital customer card capture. Customers can apply for a customer card themselves at the terminal, which significantly reduces the workload on staff.
What is particularly noteworthy is the integration of the self-service application into Bütema AG’s digital signage solution. This innovative low-code application allows Robert Ley to self-configure customer card registration according to their individual requirements, maximizing the flexibility and adaptability of the system.
An 85-inch display was also installed that shows digital signage content and impressively underlines Robert Ley’s fashion know-how. Plans are already underway to equip additional branches over the next few months.
Bütema AG
Bütema AG, based in Bietigheim-Bissingen, creates software, processes and workflows for the emotionalization, advice and optimal processing of shopping experiences in retail. The focus is on the perfect experience for the consumer and the best possible integration into the store concept, as well as the support of customer advisors through sales apps. In this way, Bütema achieves a contemporary shopping experience for consumers as well as optimally tailored branch processes to improve frequency, receipt sales and merchandise management.
Bütema AG consists of a team of over 70 employees. We deal with the provision of software, hardware and services every day to ensure optimal availability of our customers’ processes.
In 2022 our sales reached 16 million euros. The export share was 28%.