Arjen Lubach calls the RTL 4-viewer more or less to boycotting A-brands, but does he understand that it is the Unilevers and the Coca Colas who pay for his TV salary? “Millions!”
Particularly striking: Arjen Lubach had his whole last night RTL 4 show dedicated to the expensive messages in our country. He more or less called on the viewer to boycott premium brands. “Coca-Cola, Nutella, Bertolli, Hak, Nivea, because yes … we Dutch love premium brands. Really unreasonably crazy about premium brands,” Brings the 45-year-old presenter.
Attack on premium brands
According to Arjen, we are ‘really addicted to premium brands’. “That gives the manufacturers a lot of power. These are a few companies that have almost the entire market in their hands. Look, this is all from Unilever, this is all from Procter & Gamble … then you still have Nestlé, Pepsico and Coca-Cola. With beer you mainly have Heineken and the Belgian Abinbev.”
“Those A-brand manufacturers that we are all so in love with, make loud abuse of our love, because what do those companies do? They charge higher prices on Dutch supermarkets than German, so the Jumbo in Weert pays more for a pallet pampers than the Rewe in Düsseldorf. Why do they do that? Well, because it is possible.”
“Sewn!”
It is mainly because the Dutch supermarket companies are less powerful than those in Germany, according to Arjen. “They can bargain better. What makes negotiation completely difficult for Dutch supermarkets is that A-brand addiction of us and therefore those manufacturers can make everything.”
We cannot sell those German products here because of the German labels. “It is really starting to look like sewing. Those A-brands mess with the labels, they look for the edge of the law on and we pay the price. What do you do about it? That is pretty simple-I hardly dare say it, but: you can’t buy premium brands, but B brands.”
Cheated
TV authority Tina Nijkamp will find this as a former channel boss of SBS 6 bad tricky. “So Arjen Lubach called on to stop buying premium brands, because according to him we are cheated by those manufacturers and he even called the chips manufacturer Lays Mafia. So far that went all the time,” she says in her podcast Tina’s TV UPDATE.
“I had to think all the time of Peter van der Vorst and Sven Sauvé, the directors of RTL, who have thought: Oops, is this entirely the intention? RTL exists at all by those advertisers. Who take care of the commercials and therefore the income and those who can be paid again.”
Arjens salary
Tina wonders whether Arjen understands that his million salary is being paid by those rich A-brands. “I thought it was wonderful. Of course, Arjen Lubach is free to do what he wants, he has agreed that. Of course Peter van der Vorst and Sven Sauvé will never say that they thought this was a very annoying broadcast.”
“They will say:” What was it nice and good that it can be independent, “but in the meantime they will have thought: I hope that this happens too often, because it is only a month after the start of Arjen Lubach, and now already a call to keep out the stores from the stores … then I think: Oops, I don’t know the intention.”
Commercials
For Arjen it is hoping that nobody will listen to his call to boycott those A-brands, Tina said. “If those A-brands are not doing well, they can buy fewer commercials, so RTL has less income.”
Those A-brands spend almost a billion euros a year on TV advertisements, according to Tina. “Those advertisers can then decide:” We are not going to advertise anything at RTL, we are going to Talpa and the NPO. ” They are indeed dependent on those advertisers.