Burn or sell? Adidas finally decides what to do with remaining Yeezy products after the end of collaboration Kanye ‘Ye’ West

For months, Adidas has been wondering what it will do with the 1.1 billion euros in unsold Yeezy stock that remained after the end of the collaboration with American artist Kanye West, who now calls himself ‘Ye’. The company even considered going up in flames, but decided to take a different route yesterday.

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