«TEverything is normal between us/ Dear heavenly nostalgia/… / Always mine», he sang Riccardo Cocciante. What’s more beautiful than nostalgia in the world of fashion and beauty? What is missing is recreated. And this is exactly what is happening with the 2000s fever. Style Y2Kalready a protagonist of fashion, now also conquers the beauty: an aesthetic hyper colourful, playful and carefree comes back into vogue. The most sensational return? The bubblegum lips: lip colourful, shiny and rubbery – similar to a candy chewing gum – symbol of freedom of expression in an era where minimalism less is more dominates without rivals.
Bubblegum lips: pop and playful lips
The bubblegum lips they are shiny lips, with bright colors and a soft and rubbery texture, which recall the effect of a candy chewing gum. Baby pink, lilac, coral or fuchsiathese nuances become the symbol of a make-up fun, carefree and hyper feminineperfect for those who love to dare and experiment. Creating them is simple: we start from one hydrating basea applies creamy lipstick or a bright lip tintand is completed with a transparent or colored gloss to obtain that shiny and “plumped” effect. For an extra pop result, many choose to combine the bubblegum lips to bright blushes and shimmer eyeshadows.
From the Chloé catwalks to the new feminine glamour
The bubblegum lips they made their triumphal entrance on the catwalks of Chloe. The creative director Chemena Kamali he reinterpreted boho chic in a modern key, transforming lips baby pink and glossy lilac as a symbol of a feminine fresh, confident and ironic. The textures effect chewing gum they invite you to dare, play with color and experiment without fear.
Goodbye clean girl
The lips are once again the protagonistsamong colors that remember candy and glossy lipsticks from the early 2000s. No longer makeup as a rule, but how play, pleasure and self-expression. At first glance, this effect bubblegum it can look bold, especially compared to the neutral, soft lips that dominate social feeds. In fact, they mark a return to glamorous maximalism and more make-up like fun and creativityrather than imposition.
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