Brunello Cucinelli is an Italian brand that produces high quality ready-to-wear clothing for women and men, as well as accessories that make you "demanding and refined taste" to express. The brand places great emphasis on its Italian roots and focuses on designs that blend effortlessly into the "exclusive and modern" Include the lifestyle of their customers.
origins
Brunello Cucinelli founded his eponymous brand in 1978 after being inspired by his fiancé’s fashion boutique. This is how Cucinelli dared to enter the knitwear industry – he first started with the production of colored cashmere pieces for women. The preciousness of the cashmere pieces inspired him so much that one of the core values of the brand was born: uncompromising quality. The company has been exceptionally well received in several European and overseas markets and has seen steady growth. In 2012, the brand went public on the Milan Stock Exchange, staying true to its business model focused on sustainability and healthy growth.
development
Over the years, Brunello Cucinelli has gained worldwide recognition for its classic, timeless designs and the use of high-quality materials. The company is proud of its "Made in Italy"philosophy and has expanded his handicraft workshops in his home country to over 360. Even today, 50 percent of garments are made by manual skills with needle, thread and scissors. Brunello Cucinelli continues to appeal to consumers who are receptive not only to the products themselves, but also to the process behind the product, including the manufacturer’s ethics.
Current
Today Brunello Cucinelli is present in the most important cities in the world in multi-brand and premium department stores. The year 2021 was one of the best years for the Italian brand with a turnover of 712 million euros, according to Cucinelli in its latest annual report. With around 60 percent of profits from its own retail and around 40 percent from wholesale, the company has a stable position in the B2B and B2C fashion market. For the years 2022 and 2023, the brand expects a "soft, graceful and balanced" Growth of 10 percent every year.
