Breuninger is the new fashion partner of the basketball department of FC Bayern Munich.
As a sponsor, the Stuttgart fashion retailer provides the trainers, officials and club officials with formal and casual outfits, Breuninger announced on Thursday. The cooperation was fixed for two years. The partnership is intended as the next step in the integration of the traditional Munich company Konen, which Breuninger took over last year.
In the future, the company will be placed on advertising boards at the Bundesliga club’s home games and in the form of advertisements and commercials in the club’s media.
“We want Breuninger to have tangible roots in the Bavarian capital. It goes without saying that we also work in partnership with Munich’s cultural and sports institutions,” said Alexander Entov, co-managing director of the Breuninger Munich office.