Breuninger strengthens his local commitment in Düsseldorf with a curated pop-up concept in cooperation with the catering and lifestyle brand The Paradise Now. Until May 24th, the “Endless Summer” collection is presented inpatately and exclusively in the Breuninger Flagship store on Königsallee – accompanied by a special opening evening that brings together fashion, gastronomy and community.
On the 3rd floor of the men’s exquisite department, visitors can now expect the exclusive and casual-modern collection “Endless Summer” in the pop-up Breuninger X the Paradise Now. The collection translates the distinctive spirit of the Düsseldorf fire into modern, portable looks: noble materials such as linen and cotton meet soft shades in navy, white and cream. The range is rounded off by accessories such as caps, beach towels and selected lifestyle places that transport the brand’s Mediterranean urban lifestyle.
“Düsseldorf is a lively, diverse city with a special feeling for style, hospitality and urban lifestyle – it is precisely in this environment that we are also on site as a Breuninger,” says Andreas Rebbelmund, Managing Director Breuninger Düsseldorf. “With The Paradise Now we get a well -known local concept on our area that many of our customers already appreciate. For us, the expression of our claim is to think of retail not only as a place of sales, but as an experience that is surprised, inspired and remembered.”
At the start of the pop-up on May 8th, Breuninger and The Paradise Now invited to a special opening evening: After a talk on the pop-up area, in which the partnership and the collection were presented, we continued to the in-house Eduard’s bar. The evening was ended with the paradise Now with music, fingerfood and drinks.
With formats like this, Breuninger positions itself as a host who makes brands tangible and offers its customers a curated setting for new impulses. Cooperations such as those with The Paradise Now show how real added value emerge from this attitude – openly, high quality and with reference to the location.
The “Endless Summer” collection is available exclusively in the Breuninger Flagship Store Düsseldorf.