Brax opens a shop in downtown Hamburg on Thursday.
The brand offers its range on a sales area of 320 square meters – including Brax Lab, the capsule with Bastian Schweinsteiger and Ana Ivanovic. The capsule will be presented on a “highlight area”, Brax announced on Thursday.
In addition to fashion, products from brands such as IB Laursen, Bloomingville, Storefactory, Cooee Design and Stoff Nage are offered in the home and living area. The store is complemented by a lounge with a coffee bar.
“For us, the opening of the BRAX store in Hamburg is one of the highlights of 2022. We believe in stationary retail and are delighted to have found a top location in a prominent brand environment,” said Brax Managing Director Marc Freyberg.
The store is located at Poststrasse 9 to 11 in Hamburg.
