From the spring/summer 2022 season, the Herford-based clothing manufacturer Brax is offering its retail partners the opportunity to access the company’s social media activities via the “SocialPals” platform.
This is for the merchants who lack the time or expertise to reach local audiences through online marketing. Brax therefore takes over the complete creation of a campaign for you, so that the retailers then only have to play it out in their name with an available advertising budget via the desired channels.
This allows stationary retailers to streamline their own administrative processes and at the same time enliven their channels with high-quality and regular content. This will help them expand their target audience and increase in-store frequency.
“A uniform brand image goes beyond your own appearance and your own website – that’s why SocialPals is an ideal tool to ensure CI-compliant Brax marketing and to increase brand awareness. In our opinion, new digital marketing tools are important in order to further strengthen relationships with our trading partners,” comments Marc Freyberg, Managing Director and company spokesman at Brax, in a press release.
In a first step, the offer will initially only apply to partners in Germany from the spring/summer 2022 season; From the autumn/winter 2022 season, international partners will also be involved in a second step.
Leineweber GmbH & Co. KG, to which the Brax brand belongs, closed the 2021 financial year with sales of 253 million euros, an increase of almost 3 percent compared to the previous year. Accordingly, the company is “very optimistic” about 2022.