The Herford clothing supplier Brax announced on Wednesday that it would be moving into a new showroom in Düsseldorf.
From January 1, 2025, the company will present the new collections of its brands Brax, Eurex by Brax and Raphaela by Brax in the “White House” at Rather Straße 49B on an area of 740 square meters. So far, the clothing supplier has used space in the showroom center in Hall 29.
Managing director Marc Freyberg explained the relocation plans: “In our new showroom on Rather Straße in Düsseldorf, we can continue on our consistent path of brand development. The industrial charm of the old building underlines our brand values of smart, stylish and passionate in an inspiring ambience,” he explained in a statement.
The new showroom is also “a commitment to Düsseldorf as a fashion location and is in the immediate vicinity of Hall 29, so that not much will change for our specialist retail partners,” emphasized Freyberg. In Germany, Brax has its own showrooms not only in Düsseldorf, but also in Hamburg, Munich, Sindelfingen, Herford and Leipzig.