Brands and labels consciously seek out the Supreme Women&Men Düsseldorf environment

The Supreme Women&Men Düsseldorf is ready to start. Ready for the new year and ready for the new order season FW24-25. From January 26th to 29th, 2024, everything at the KWS 117-119 location will be dominated by trends, key pieces and focused collections for an exciting new order season.

Increasing importance of order platforms compared to pure presentation platforms

It couldn’t get more exciting. Already at the end of October, space was fully booked for both Supreme Women&Men venues in Düsseldorf and Munich. Due to the high demand and the fully booked spaces, the advantages of order platforms compared to pure presentation spaces are clear and the added value that Supreme Women&Men Düsseldorf offers becomes clear. The decisive factor here is not only slimmed down budgets, but also the clear focus of the order platform on the needs of individual specialist retailers to differentiate themselves with top-fashion collections. The event presents all important brands, collections and newcomers on two floors in the location at Kaiserswerther Straße 117-119. The bold step into a new location was already positively received in the summer and will also be very well received in January.

The economic situation forces us to rethink: Supreme Women&Men is essential for the order season

One thing is clear. As an ordering platform, Supreme Women&Men Düsseldorf is an integral part of the calendar of all important buyers and exhibitors and shows all the important trends that are needed for successful and, above all, individual product range design. This shows that trading is increasingly focusing on the order platform in order to keep costs manageable during the ordering season and also to have the opportunity to view and order the most important labels in the compact period of four days. A new trend is also emerging on the part of exhibitors and producers. Many external showrooms are downsizing in economically uncertain times and are explicitly looking for the Supreme Women&Men environment. Producers are also interested in the direct exchange at Supreme Women&Men and they value the expertise of the team from The Supreme Group around Aline Müller-Schade.

Sustainability in the luxury segment

The Supreme Group sees a striking development in the luxury segment. This is consistently good at Supreme Women&Men Düsseldorf despite economic trends. The content and the balance between price, quality, material, workmanship and longevity are right in this segment, which is a guarantee for a reimagined sustainability in fashion. In the luxury segment, MAX MARA, MARINA RINALDI, LUNATICA MILANO and AIDA BARNI, who have been appearing at Supreme Women&Men for several seasons, will be present. For the upcoming edition of Supreme Women&Men Düsseldorf, The Supreme Group has a high proportion of regular customers and returnees among its exhibitors who appreciate the environment. In addition to the labels mentioned above, these also include brands such as SUSANNE BOMMER, BIBI LOU, COSTER COPENHAGEN, SASSENBACH, BLOOM and FALIERO SARTI.

Courage for surprising product range design

The trade fair welcomes around 20 percent newcomers and new exhibitors and guarantees visitors that the brand mix will always remain exciting. New additions include ANNA V BERG, BRUUNS BAZAAR, SANDRO FERRONE, FREEBIRD ICONICS, SIMPLE THE BRAND, CUTE STUFF and SOULWEAR BY MEY. It is precisely the courage to create surprising product ranges that will be a key success and success factor for retailers in the coming season.

Trade fair innovations

There are innovations in catering. A small private caterer will bring a breath of fresh air to the trade fair. With a Healthy Concept, the focus is on healthy and energy-rich nutrition. In addition, the new concept caters more closely to the individual needs of exhibitors, buyers and visitors. “The start of the new season is fantastic for us. October already gave us fully booked spaces and shows us once again that we are doing everything right for the industry and for our exhibitors, buyers and visitors and offer a good working environment. The development in our industry is of course always fluctuating and depends on economic components, especially for our dealers and exhibitors. That’s why it’s important to us to take your needs seriously and to offer you an exciting and surprising brand mix in a great set-up on our Supreme Women&Men. We look forward to January and 2024,” said Aline Müller-Schade, Managing Partner, The Supreme Group.

You can find the constantly updated label list on the Supreme Women&Men website.