THEUnforgettable … There are three sensations to define the presentation event of the beauty line by Brad Pitt which took place in Chateau Miraval in Provence, which the actor has owned since 2008: a great expectation, a good dose of emotion and a pinch of pride, given that iO Woman it was the only Italian newspaper invited.
Brad Pitt talks about his beauty line Le Domaine
I was expecting a “hit and run” from the legendary American actor and producer, but his availability was spontaneous, cheerful and without time limits.
Le Domaine is born, a skincare line in collaboration with the family of renowned Perrin winemakers with whom Brad Pitt has a relationship of great esteem. Who here told us, as well as some details about her “beauty secrets”.
Brad Pitt has also launched his no gender skincare line
How did you meet the Perrin family?
When I decided to relaunch Miraval rosé wine in 2012, a mutual friend introduced us praising their work at Château de Beaucastel. We understand that we share the same values regarding authenticity and nature conservation and the territory. So we immediately agreed!
What made you decide to create a skincare line together?
I had long ago launched the idea of creating a skin care line. When the Perrin family told me that they consulted one of the most important wine and wellness specialists in the world (the Professor of Oenology of the University of Bordeaux Pierre-Louis Teissedre) to investigate the antioxidant properties of grapes and leaves, it was ! We quickly took action to develop a unique and sustainable skin care brandmerging cutting-edge research with the best natural ingredients.
Brad Pitt’s beauty secret
Did you personally give guidelines?
I was involved in the creative process every step of the way, from choosing the name and brand identity to testing the products. I’m a huge fan of the line and use The Cream every day. It is my favorite product, I really like the creamy texture, it hydrates quickly and makes my skin much more comfortable even in the California sun. The packaging is really special… As you may already know, I am passionate about architecture and design and I liked the idea of recycling the oak wood from the barrels of the Perrin wineries. We teamed up with a local designer to create this unique cap. It is produced in France by artisans and no piece is alike. The result is both minimalist and sensory.
Will it represent the brand?
It is not in the project. Le Domaine does not want to be a celebrity brand. These are anti-aging cosmetics for every man and woman. I like the idea of a genderless line. When we created it, we all agreed that we didn’t want a face to represent it.
Where does your love for nature and Miraval in particular derive from?
I would like to imitate the biological cycles of nature, let’s talk about waste, and here: nature teaches that nothing is lost, everything becomes nourishment for the other. And then, how wonderful the peace and the changing seasons that can also be observed here, under this tree that I love!
Brad Pitt, the beauty line inspired by nature
The day is about to end, so I pluck up my courage and say to Brad Pitt: “I too live in the countryside, I understand it well …”, and he: “It’s really a good fortune!”.
There was still a surprise missing: a visit to Miraval Studios, a futuristic recording room reborn after two years of renovation. A place where musicians from all over the world can meet to work immersed in nature.
At the exit Brad Pitt was waiting for us, to thank us and see you soon. And we all had one thought: it was true!
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