From a gift to a crisis: How a comment damaged the Brabus image. Read everything about the dispute over the G-Class here
“Bad publicity is also publicity” – whether the tuning company Brabus would emphasize this at the moment remains to be seen. But one thing is certain: no one is talking about the brand at the moment. What started as a birthday present has escalated in recent days into a major online dispute that seems to have consequences and is sending the internet into a frenzy. It’s about nothing less than the dispute over the alleged fake Brabus, which is currently going viral on social media.
Editorial recommendations
Brabus Gate: That’s how it started
It all started with PA Sports. The rapper wanted to give his wife, Luna Rabea, a car that she saw in the background of JP Productions’ fleet in an Instagram video. PA Sports then wanted to buy her exactly this vehicle. JP explained that it was a friend’s private car that was only available for the video shoot. The YouTuber recommended that PA Sports go directly to the Brabus factory instead, but they insisted on purchasing the exact car Luna liked – regardless of brand or origin. According to her own statements, Luna has “absolutely no idea about cars”; she liked the turquoise seats; That’s all the influencer was interested in.
But that should change quickly. After posting a picture of it on Instagram, Mili Umicevic, Brabus CEO Constantin Buschmann’s fiancée, commented, “Sorry, but your husband bought you a fake Brabus,” she wrote, suggesting the couple could stop by her workshop and buy a “real Brabus.” Luna did not allow herself to be provoked by the comment, even when Mili Umicevic’s accusations piled up. The specially declared director of “VIP Relations” accused the couple of, among other things, deliberately damaging their image, misleading fans and business partners and possible legal consequences. Luna responded with humor: “Sister just chill, you have as much to do with Brabus as I do with rap” — probably hoping to end the discussion.
But the opposite happened: fans and other users jumped into the exchange of blows, expressed solidarity with Luna and PA Sports and began to question Mili Umicevic’s attitude. The comments have now become a regular beef: private messages, insults, threats about legal consequences and public statements characterize the discourse.
The possible motives of Mili Umicevic
The official Brabus account has now unfollowed Luna Rabea and her husband, and although PA Sports and Luna have subsequently tried to keep the dispute as an argument, the internet is still freaking out. The reason for this is, among other things, Umicevic herself, who published videos on her TikTok account under the user name @mili.brabus in which she gave statements about the situation and described her side of the story. Umicevic emphasized again that Luna Rabea’s converted G-Class did not come from the Brabus workshop and explained that she did not tolerate such a representation – especially not if “her name” was written underneath it.
The millionaire partner particularly shone with her manner, which many internet users perceived as arrogant, for which she was also reprimanded. People on the internet never tire of reminding Mili that she herself is not part of the Brabus family — but is “just” the CEO’s partner. Fans and event-goers accuse her of arrogance and believe that her public appearance and the controversy arise from a desire to promote herself and not from a genuine desire to protect the brand. Others go a little further and accuse her of jealousy, because JP Productions, in whose fleet it all started, is Mili Umicevic’s ex-boyfriend.
Attempts at conciliation failed
Now the YouTuber Omid got involved. The auto content creator made it his mission to settle the now viral dispute. To do this, he filmed a detailed video, spoke on the phone with PA Sports and Mili Umicevic himself, questioned the Instagram community behind Luna Rabea – or at least the fans’ willingness to criticize and make fun of Umicevic in such a way – and generally wanted to be transparent.
Speaking to PA Sports, the video revealed that the rapper would fundamentally understand Mili Umicevic’s point. “I’ve also built a brand, of course it would bother me if it said ‘Life is pain’ somewhere without really having anything from my label in it,” he explained. “But it’s about the way you communicate something like that.” His fans agree with him: Mili Umicevic’s tone, which is perceived as threatening, and her handling of the topic are sharply criticized. Streamer Montana Black also said that Mili Umicevic had behaved unprofessionally in her role as Brabus representative. “If she was concerned about security concerns, she might as well have done so in a private message,” one video says. Umicevic agreed; In a conversation with Omid, she admitted that she had to “take herself out of the emotion.”
But as the CEO’s partner, she is emotionally very invested in the Brabus business. “When I think about how much we have to do here every day to develop the brand, something like that makes me angry,” she explained. Some on the internet are wondering whether her media uproar may have done more harm than good to the Brabus brand. AI-generated videos and memes that suggest this are already circulating on TikTok and Co.
No agreement, but clicks
However, Omid’s attempt to resolve the controversy, create consensus and bury the matter failed. Not only did users’ anger directed at Mili Umicevic double; Viewers also assumed that the YouTuber was showing solidarity with Umicevic by admitting that the car PA bought was a real Mercedes but contained a fake Brabus package. “He takes her side because he has already made videos with her,” says one comment, for example. On the Internet one suspects cronyism. So while Omid tried to adopt a neutral stance and illuminate both sides, he himself found himself in the next zone of criticism. His video didn’t last long online. After receiving hate messages and criticism, the car enthusiast deleted the post not long after it was published.
The conflict does not yet appear to have been put aside. Videos are piling up on TikTok in which fans, streamers and car lovers show solidarity with PA Sports and Luna, rail against Brabus with wide reach and give their opinion on the car hype.
So while the image of the tuning brand has come under wear and tear and that of VIP relations director Mili Umicevic could definitely do with a general renovation, PA Sports and his wife enjoy general sympathy. Over the weekend, the German rapper posted a photo of himself in the infamous G-Class and wrote: “This car has brought more promotion than 4 albums.” He added: “By the way, this is the real one. Come to avenge his rejected brother.”