December expensive month? Not if the boss pays for the groceries. For a month, Joris Toonders, the owner of the Breda internet company Yonego, is responsible for all messages from his staff. “There is no maximum amount,” says Toonder about his Christmas promotion.
“The gift had to land with everyone in Breda,” says Joris Toonders modestly. “But very quickly everyone was very enthusiastic.” Toonder talks fondly about his company and staff. He started at the age of 15 and now, after 19 years, he now has three companies. “I believe in giving confidence to my people. That fits in with the culture of the company.”
“You can make it as expensive and cheap as you want.”
That confidence is very much put to the test with this Christmas shopping campaign, because Toonders has not linked any conditions to the campaign. “You can make it as expensive and cheap as you want. Everyone shops in a different way. There are people alone and employees with a family. Everyone does the shopping he needs.”
The mostly young employees of the internet company have all received a brochure, a shopping bag and a golden envelope. The receipts of the groceries that are issued in the supermarket, at the bakery and the butcher can be put in the envelope throughout the month of December. Toonder has set no limit: “I trust all my colleagues and hope everyone enjoys it immensely”.
“What an incredibly sweet employer this is.”
On social media, where Toonder announced the action, the reactions are, as expected, very positive. “What an incredibly sweet employer this is,” says someone. “Curious about the final amount,” says another.
Toonder has already paid attention to the well-being of its staff. In 2016, he already gave partners of pregnant women four weeks of paid maternity leave. He does not have to lure staff with this new Christmas campaign: “There are enough people who want to work here. I do it mainly because I really enjoy it.”