The Metzingen-based fashion group Hugo Boss has announced a new podcast series that focuses on those people who “pursue their dreams with courage and conviction and define their own path”. An attitude that is also being propagated in the current Boss brand campaign.
The episodes will delve into the lives of extraordinary artists, creatives and athletes and uncover how each guest has become the “boss” he or she is today. Each episode will also explore the turning points in their journey to success or the discovery of their true destiny, aiming to inspire with insights and experiences; from the moment of doubt to the feeling of having finally made it.
Raven Smith interviews celebrities for new Boss podcast
The podcast is hosted by London-based culture journalist Raven Smith, known for his sharp wit and insight into modern life.
The first podcast episode was released on May 3rd and is accessible across popular platforms and Boss’ global media channels.
In the first 34-minute episode, American stylist and TV star Law Roach talks about his love of fashion and how it started (with his grandmothers!) and how he now puts together the perfect outfits for superstars from Zendaya to Celine Dion .
In additional episodes scheduled to air every two weeks, Futures Intelligence Group’s Chief Metaverse Officer Cathy Hackl and British boxer and global Boss brand ambassador Anthony Joshua will discuss their turning points.
The new podcast series is the latest step in the company’s Claim 5 growth strategy, which aims to increase the appeal of Hugo Boss’ brands and turn customers into fans.