Boss presents a ‘see now, buy now’ collection in Dubai.
The event takes place mostly outdoors and follows Covid safety protocols, the line, which belongs to Metzingen-based fashion retailer Hugo Boss, said on Wednesday.
With this, Boss is already starting the next event after the brand was the official partner of the Hahnenkamm race at the end of January, where In Boss also unveiled its revised logo. A partnership with Italian tennis pro Matteo Berrettini was also announced at the beginning of the year, resulting in a capsule collection and global advertising campaigns.
The event in Dubai is scheduled for February 10th.