The Hugo Boss line Boss opens its first café in Rome.
Located just meters from the new Boss store that recently opened in Rome, the cafe is a marketing enabler for the store, a spokeswoman told FashionUnited.
The Metzingen fashion group worked with Vitti for the café on the Piazza di San Lorenzo in Lucina. Until November, guests can enjoy the culinary offer there, which includes Italian and international cuisine. This includes the ‘Boss burger’, which comes in veggie and meat options, as well as a selection of cocktails.
The entire café, from the furnishings to the uniforms of the waiters to the serviette, are kept in the Boss DNA.
