Willy Bogner GmbH is filling two key positions shortly before the end of the year.
Kristof Risse has recently been working as Chief Commercial Officer (CCO) for the Munich-based clothing supplier and Jasmin-Isabelle Köhne will take over the role of Chief Marketing Officer on January 1, 2024, Bogner announced on Tuesday.
Risse comes to Munich from Superdry. There he most recently held the position of Global Commercial Director and was responsible for international channel and brand development. At the British clothing retailer, he also built up, among other things, global sales, subsidiaries and comprehensive omni-channel structures and introduced strategic segmentation models, according to the statement, which describes the new Bogner CCO as an expert in the optimization of retail and outlet sales. called networks.
The new head of marketing comes from S.Oliver
The designated CMO, Köhne, comes from the Rottendorf-based clothing provider S.Oliver, where she worked as Director of Marketing & Communications. In her role, she was responsible for global marketing and communications activities and contributed to the company’s new brand direction. She previously worked at companies such as EssilorLuxottica and the Stephanskirchen fashion retailer Marc O’Polo. Her successor at S.Oliver will be Mokhtar Benbouazza.
“We are pleased to have gained two extremely experienced leaders with a strong track record in the industry for Bogner, Jasmin-Isabelle Köhne and Kristof Risse,” said Bogner CEO Gerrit Schneider. “The two of them will make a significant contribution to us driving forward our growth internationally across various channels and consumer touchpoints, expanding the strong positioning of our brands and making Bogner even more powerful.”
By appointing the two experienced managers, the brand is creating the best conditions for continuing its growth path and further strategically strengthening the brands belonging to the company. Bogner closed the 2022/23 financial year with a solid increase in sales.