MUNICH (Dow Jones) — BMW wants to launch the new all-electric vehicle generation extremely quickly in the coming years. “We are planning an incredibly fast market launch,” said CEO Oliver Zipse in the run-up to the IAA Mobility in Munich on the occasion of the presentation of a new all-electric model. The car company wants to launch six models with a new electric architecture, the so-called new class, within 24 months of the start of production in 2025. As planned, the first car will roll off the assembly line in Debrecen, Hungary, followed by Munich, China and Mexico, Zipse confirmed.
The cars around the new class from BMW are said to have about 30 percent faster charging times and a range that is about 30 percent longer. The model presented on Saturday in the run-up to the IAA will start in the 3-series segment, which is important for BMW.
With the new generation of vehicles, BMW wants to attack the still relatively small but fast-growing and increasingly competitive market for electric cars. Chinese newcomers in particular are increasingly securing market shares – so far in China, BYD, Nio or Xpeng are planning to increasingly compete with traditional car manufacturers in Europe with innovative vehicle concepts.
With the new class, the Munich-based group wants to noticeably increase the ramp-up of fully electric cars (BEV) with many new models: After around 9 percent in 2022, BMW sees the BEV share of total sales according to previous information at 15 percent this year and at least 25 in 2025 Percent. A year later, every third vehicle should be a BEV. The dynamics could then increase with the new models.
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(END) Dow Jones Newswires
September 02, 2023 04:28 ET (08:28 GMT)
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