New York-based Bluestar Alliance has announced the acquisition of Scotch & Soda’s US wholesale and retail operations, almost two months after the Dutch brand filed for bankruptcy in its home country.
The takeover of the worldwide license and distribution rights of Scotch & Soda by Bluestar was announced at the end of March. Now the brand management company announces that a separate subsidiary will now be responsible for the brand’s distribution and retail operations in the United States.
Scotch & Soda USA appoints Global President
Bluestar also announced that Anthony Lucia has been appointed global president of Scotch & Soda USA and global operations, where he will oversee and continue to grow the lifestyle brand.
Lucia brings over 25 years of experience to the company, having previously managed both US and global fashion brands including Hugo Boss, G-Star and Escada. Under his leadership, Scotch & Soda will continue its premium retail distribution strategy, which includes retail store operations and e-commerce platform. Additionally, he has been tasked with streamlining and ensuring a smooth transition of retail presence and global brand operations to drive expansion and profitable growth.
This translated and edited post previously appeared on FashionUnited.uk.