Blue Tomato continues its expansion in the north and is expanding into Sweden.
The first Swedish store will open in Gothenburg on August 11, the Austrian sporting goods retailer announced on Monday. The store at Vallgatan 34 in Gothenburg’s old town has a sales area of 260 square meters.
The retailer only entered the Norwegian market in December. In Finland he has been active since 2019. In May, Blue Tomato opened its 70th location in Chur, Switzerland. The company is also represented in Germany, the Netherlands and on the domestic market in Austria.
“Following store openings in Finland in 2019 and Norway in 2021, Sweden is the next important step in the Nordics for us,” said Hanna Joie, Head of Retail Expansion at Blue Tomato. “We look forward to further expanding our customer base and to being able to advise you directly in the new shop. Gothenburg is a fascinating young city where we immediately rediscovered the lifestyle that we also live as a company.”