The outdoor outfitter Jack Wolfskin presented its new sales partner for Ireland and Northern Ireland on Tuesday. The Belfast-based trading company Bleubird will now represent the brand as the exclusive sales agency in the region, Jack Wolfskin said in a statement. The company, founded in 2016, has “a strong network of reliable retailers” and is convinced that the brand based in Idstein, Hesse, “with its outdoor products and corporate philosophy will be well received by retailers and customers.”
Steve Rosier, Country Manager for UK & Ireland at Jack Wolfskin, is excited about the partnership: “Bleubird is a very exciting addition to our family of global partners,” he said in a statement. “They have a team of young and energetic outdoor enthusiasts with whom we agree on many important points – from corporate responsibility to social and ecological commitment.” “It made perfect sense” to work with Bleubird as the exclusive distributor for the Irish market, says Rosier.