Blazè Milano: the women’s jacket brand turns 10

AND‘ among the most desired women’s jackets, tailored but with a fashion soul, born from the winning idea of ​​three friends: Blaze Milan celebrates 10 years and prepare for the future.

Blazè Milano: the tailored and fashion jacket

«A pasta with tomato sauce, with fresh basil and grated parmesan… Italian, classic, good, authentic, never tiring».
Self Blaze Milan were it a dish, according to its founders, it would have exactly this flavour. To be fully enjoyed with a particular musical background, «a soft rock à la Rolling Stone». The debut ten years ago, for this «choral brand that arises from comparison». And, in fact, the three businesswoman-friends speak almost in unison, each one completing and enriching the other’s words: Conrad (Rodriguez d’Acre) head of the style office, Dauphine (Pinardi) at the head of the Marketing and Communication department e Mary Sun (Torlonia) to the Sales Department.

A decidedly winning trio, starting from the idea behind the brand: a market analysis. “We were faced with a new female audience, who was starting to sit at important tables, and we thought of a garment that finally did justice to women’s tailoring». Hence the intuition to offer a key item «that it wasn’t so much a fashion product as something that the customers really wanted to wear: the jacket». A naturally masculine garment, which now needed a distinctive element that declared its new nature. Having said that: the “pocket smileys”, «the particular arched shape of the pockets of our blazers. A detail that dilutes the rigor of the lines and which has become a real “signature” of Blazemaking us immediately recognizable».

Italian taste and dégagé style

And if it is true that they ironically say: «In the company, men are there only to count, make contracts and do boring things», it is equally undeniable that these three women add a clear entrepreneurial vision to their creativity that does not allow for flaws. Starting with the style. «Italian, sartorial, dégagétimeless». With an in-depth look at the French term dégagé which for Corrada, Delfina and Maria Sole tells «a woman without too many artificeswho does not need make-up and wig, from coolness innate, always capable of bringing out the most authentic part of herself». Any examples? Caroline de Maigretthe French model and music producer who has long been their creative muse, or further back in time the character played by Lauren Hutton in American Gigolo. Archetypes of a sensuality that is never ostentatious, but at the same time immediately palpable, which passes through a very personal style.

The same as Blaze embodies from day one. A success that brings together many women, “stars” (among fans of the brand Jessica Chastain And Julia Roberts) and common, fashionistas and business women, old and new generations. As? «Our blazer has managed to become a item of clothing that makes status, just like it happens to certain accessories. We succeeded because the workmanship is excellent and because when you wear it, you immediately declare your identity. As happens to a Chanel bag». And if you think that after ten years the time has come to enjoy it, you are off track, this is not how the trio thinks: «Every day we have confirmation, we reach a new milestone, but we believe that you never make it until you keep making it». Because, quoting another classic that never tires, The Show Must Go On.

Happy Birthday!

Blazè celebrated 10 years in 2023, a milestone that deserved to be celebrated. And the brand has done it big with various initiatives. The latest in chronological order is the special capsule collection exclusively for LuisaViaRoma (on sale online from 5 May), the launch of which was celebrated with an event in the exceptional location of Palazzo Colonna in Rome. Among the guests Nicoletta Romanoff, Eleonora Pratelli, Flavia Lefebvre D’Ovidio, Anita Fiorello, Giulia Loreti de Paolis, Popa, Emma Valenti, Carolina Sansoni, Andreas Mercante, Laura Sciacovelli and Virginia Valsecchi. Who participated in a private tour of the historic palace and its gallery, which was followed by an exclusive dinner.

Among the activities linked to this important birthday there is also alimited edition of beauty accessories created in collaboration with the body and hair care specialist KOH-I-NOOR they “Cecile” sunglasses by LGR customized for the Milanese brand. Both projects marked by the emblem of Seahorsethe new Blazè Milano logo presented on the occasion of this anniversary.

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