Birkenstock has appointed Erik Massmann as the new Chief Financial Officer (CFO) Group.
He succeeds Rob Hull, who is “turning to new tasks outside the company,” the Linz am Rhein-based shoe retailer said last week. Hull only came in August 2022 from investment firm L Catterton, which is the majority owner of Birkenstock.
Massmann will be responsible for the entire finance function including Global Finance, Finance Americas and Finance Europe as well as Tax, Treasury, HR, Investor Relations and Internal Sourcing. He reports directly to Oliver Reichert, CEO of the Birkenstock Group.
After three months at Birkenstock: VP Finance Europe becomes CFO
Massmann has been with the company since November. He joined Birkenstock as Vice President Finance Europe and demonstrated leadership in the early transformation initiatives, qualifying him for the position of Group CFO. He has held this position since February. Birkenstock is currently looking for a successor to Massmann’s previous position.
Before that he was CFO at Wunschgutschein GmbH. Overall, he has 30 years of professional experience, including more than 20 years as CFO in various companies and industries. Among other things, he worked for DG Bank AG (today: DZ Bank AG) and the software company IBS.