Content marketing is an approach adopted by many companies. It consists in attracting its audience through attractive and relevant visual and textual content. For a brand, this strategy meets various objectives: visibility, conversion rate, loyalty, etc. To achieve them, it is however necessary to put in place actions to make itself known on search engines. For this reason, content marketing and SEO are inseparable.
Faced with these challenges, CyberCité, the agency specializing in SEO, SEA and Analytics, organizes the third edition of BIG SEO. This day, which will be held on Thursday April 7, 2022 from 10 a.m. to 4:30 p.m., is aimed at digital specialists.
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Conferences around SEO and Content Marketing
In order to help professionals make SEO a lever for growth, CyberCité has built this event consisting of six webinars. The concept quickly won over: in 2020, the first edition of BIG SEO brought together more than 5,000 participants. In 2021, the event was an unprecedented success: 19,000 digital experts attended the conferences offered.
During the webinars, participants have the opportunity to understand in depth the issues of SEO as part of a content marketing strategy. The various speakers reveal to them how to win positions, face the competition and increase traffic to their site. In this way, each of them leaves with concrete elements to put in place within their company.
Many topics covered
This event revolves around many themes related to SEO and Content Marketing. Each webinar deals with an aspect of these disciplines. The first conference of the day aims to help participants understand the role that data has to play in the design of a “User Centric” site. Indeed, they are useful for learning about topics that arouse the interest of your audience, then writing targeted content. In this way, we put all the chances on our side to meet their expectations and intentions.
During a webinar led by two SEO experts from CyberCité, Adrien Party and Christophe Badiou, participants will learn how to identify and solve the SEO technical weaknesses of their CMS. They can cause multiple problems, such as the rise of its titles & meta. They will offer many tips to solve them and successfully optimize the performance of your site.
Quentin Lohou, SEO Project Manager at CyberCity, will then reveal how to work on your netlinking. This is a technique of multiplying the number of backlinks in content. By participating in this conference, participants will discover how to use it in a strategic and subtle way to perform over the long term, and make a difference against the competition.
In partnership with the digital agency Webqam, CyberCité offers a conference that focuses on SEO with Shopify for e-merchants. The speakers will explore the SEO issues for companies thinking of turning to this CMS. They will answer the many questions that may arise: if Shopify restricts the possibilities of optimizing its natural referencing, if the Shopify Plus platform offers more possibilities to work on its SEO…
During the fifth conference, SEO/SEA specialist Alban Renard will explain how to create and redesign your site without impacting its organic visibility. Sylvie Cochet, Content Marketing Manager at CyberCité, will close the day by discussing best practices for implementing an effective Content Marketing strategy.
To succeed in transforming SEO into a profitable digital growth lever for your business, don’t forget to subscribe for free to this edition of the BIG SEO !