Opinions are divided on Beyoncé. For her fans, “Queen B” is a feminist icon, an important black voice in the so-white music mainstream. To her critics, Beyoncé is a hypocritical expert on self-expression. One thing is clear: when a new album is coming up, everyone listens. RENAISSANCE should be the name of the newcomer, which will appear on July 29th.
As usual, the marketing campaign was opaque. First, Beyoncé deleted her Twitter photo, which suddenly read “act i RENAISSANCE 7.29” in the profile description. “act i” will probably be the subtitle of the new album. Official merchandise is already available. A “Renaissance Box Set” is available for purchase on the singer’s website and is scheduled to be delivered from July 29th.
Beyoncé is known for her spontaneous and mysterious releases. The album named after herself was released in 2013 without any announcement, and Beyoncé was also covered for a long time with LEMONADE. A trailer was only released a week before release.
