With the Winter 2022 season, BETTER RICH is focusing on sporty styles with a luxurious feel.
ladies
After last season’s great success, the everyday wear label is significantly expanding its modal product group and adding new colors such as dark blue, olive green, Abbey Stone, ash blue, cream rose and off white, as well as new trouser styles from narrow to wide shapes and new tops, for example with voluminous sleeves, turtlenecks, T-shirts, blouses, hoodies and oversize styles. As a new branding, a BETTER RICH plate adorns the pieces and underlines the noble, dressed, urban look.
Knitwear was expanded as the second major product group, with even more styles in coarse and fine knits. As a luxurious highlight, the pieces made of merino and cashmere convince as tops and pants. New cardigan shapes such as cropped cuts, long cuts or button-through variants with collars are available alongside pullovers ranging from figure-hugging to oversize, with details such as patch pockets, external seams or casual slits. Ponchos and capes add volume this season, while sleeveless cardigans feature BETTER RICH stitching. The New York inspired brand is presenting a stylish Christmas sweater for the first time. Another highlight in the area of knitwear is a new product made of wool, eco-cotton and recycled polyester.
Teddy presents itself as an important topic as an overshirt, sweatshirt cut, oversize hoody, shirt, coat, and boxy jacket with a hood, as wide and narrow pants, as well as a hat and bag. Fluffy checks on boxy-cut hooded jackets, short and long overshirts with high slits are just as much a fashion focus this season as nylon quilted pieces for the transition: a waistcoat, a coat, a blazer and a jacket.
The characteristic BETTER RICH cold-dyed basic sweat styles with washed-out colors and lighter seams round off the look of the season. In the pants segment, BETTER RICH is presenting new green cargo pants with seams below the knees. With woolen coats, puffy jackets and overshirts, outdoor is being significantly expanded. In the accessories section, cable knit hats and scarves create exciting looks. Caps with large badges are new to the repertoire
Men’s
The men’s collection in the colors blue, green, olive, creamy white and gray stands for fashion consistency. The focus is on new haptics and materials that combine to create exciting looks. Teddy and sherpa jackets in cozy versions for at home and firmer ones for outdoors. Checked overshirts are presented in a brushed wool mix look. Indigo sweats with washed-out colors pick up on a stylish denim look. In the knitwear segment, the main items on the program are high-quality blends of merino and cashmere, as well as thinner pieces made of lambswool and recycled polyester.
New styles are mainly padded nylon outdoor jackets and puffy jackets as well as nylon in hoodies as an accent on kangaroo pockets and hoods. In the accessories section, caps with large badges create a particularly casual look.
Sustainability: “Change for the better” for men and women
After “better beyond” and “better together”, BETTER RICH is continuing its sustainable success story with the new sustainable capsule collection “Change for the better” in winter 22. Sporty pieces in houndstooth made from organic cotton and recycled polyester are impressive.
About BETTER RICH
BETTER RICH originated in New York, more precisely in the Meetpacking District – around Gansevoort Street. Like no other metropolis, New York stands for freedom, informality and a place where “being different” has a positive attitude. Exactly this spirit is reflected in the BETTER RICH collections to this day: casual, high-quality and yet with the necessary understatement, the label stands more than ever for casual and authentic styles for all age groups and genders.
Sporty elegance, comfortable nonchalance, cool chic. This is what our BETTER RICH outfits stand for. Elementary basics in high-quality sweat and knitwear from hoody and sweater to jogging pants, as well as sporty dresses, blouses and tops can be combined endlessly individually and with each other. Shoes from BETTER RICH finalize every look. The result is a holistic collection of everyday athleisure wear that meets the current zeitgeist like no other thanks to its stringent, fashionable orientation. Can be used from home to office as an unbeatable all-rounder.
