Danish clothing group Bestseller has launched the first consumer product developed together with Finnish textile manufacturer Spinnova. The partnership was formed back in 2020 as part of the Fashion for Good initiative.
These are men’s trousers for the strongest best-selling brand, Jack & Jones, made from 20 percent Spinnova fibers, 60 percent organic cotton and 20 percent Better Cotton Initiative (BCI) cotton.
“At Jack & Jones we believe in a better way to make clothes. We push ourselves to innovate and explore processes and materials with less impact on the environment. In Spinnova we have found a strong partner who supports us in this. After visiting the Spinnova factory in Finland, where we saw how unspoiled the fibers are produced and working closely with our purchasing team to create a statement piece, I am delighted to introduce the first Jack&Jones product made of Spinnova fibers on the market,” says Elena Osenbrüg, responsible for sustainability at Jack & Jones in a statement.
“Bestseller is one of our long-standing brand partners and we are delighted to be an integral part of its ambitious Fashion Fwd sustainability strategy across the 70 markets it operates in. So it’s great to see the launch of its first product made with Spinnova fibers, now available to all customers,” comments Spinnova CEO Kim Poulsen.
This launch is an integral part of Spinnova’s commercialization journey; the textile manufacturer’s first commercial factory is expected to be completed in Finland by the end of this year. Together with investor and joint venture partner Suzano, Spinnova plans to increase its global production to one million tons of sustainable fibers per year within the next 10 to 12 years and thus offer the versatile and sustainable fiber to fashion brands and retailers worldwide.
The natural-colored pants are now available worldwide and cost 69.99 euros. It is available in sizes 28 to 38 or leg lengths 30, 32 and 34.