The Aschheim-based e-commerce specialist BestSecret Group is opening offices in Milan and Paris.
With the move to the fashion metropolises, the company hopes to expand its brand offering through collaboration with other luxury brands, the BestSecret Group confirmed at FashionUnited’s request. The industry magazine Women’s Wear Daily previously reported on the move.
Already a few months ago, hand in hand with the appointment of Elisa Radaelli to the role of Vice President Men’s Fashion Apparel, BestSecrets announced an “elevation strategy”. The central aim of the strategy is to concentrate on expanding the share of premium and luxury brands in the future and to become the “silent destination for luxury”. Now both Radaelli and Chief Supply Officer Jason Visse-Demortie are moving from the Munich headquarters to Milan to manage the company’s goals from there.
In the past, the company’s main markets were its home country as well as Austria and Switzerland. Now the share of sales in Europe is to be increased. The company aims to achieve half of its sales outside Germany by 2025.
The 100 luxury brands identified by Visse-Demortie as desired partners for BestSecrets will also help. According to WWD, the brands are not mentioned by name, but about half of this goal has already been achieved. The new offices in Paris and Milan are now intended to help strengthen and expand contact and collaboration with partners.