Starting tomorrow, the company A22 Sports Management (responsible for developing the project) will have Bernd Reichart as general manager, as reported by ‘Marca’
Until recently he held the position of General Manager of the RTL Deutschland Group
The project of the European Super League, far from collapsing after ‘getting off the boat’ several of its components after threats from UEFA, continues its course. With FC Barcelona and Real Madrid as cornerstones of the project (Juventus is also still part of the project), The Super League is still waiting for the ruling of justice (already in 2023, according to the latest information on the case) on whether or not there is a UEFA monopoly.
As reported by ‘Marca’, the company appointed to sponsor and promote the development of the competition has chosen a new general manager. Is about Bernd Reichart, 48 years old. He is a sports and media executive who until recently held the position of Managing Director of the RTL Deutschland Group.
LAPORTA RECENTLY INSISTED
“The initial aim will be to start an active and extended dialogue with a wide group of football stakeholders, such as clubs, players, coaches, fans, the media and policy makers. The objective is to facilitate the development of a sustainable sports model for European club competitions that reflects the mutual and long-term interests of the fans and the football community in general”, adds the statement to which ‘Marca’ has had access.
Recently, after the managerial meal in Madrid before the classic, Joan Laporta once again insisted on the need to push the project forward: “Today it is the only solution we see to defend the interests of the clubs, ours and everyone&rdquor ;.