The Berlin magazine 032c, which deals with contemporary fashion, art and culture, is showing its ready-to-wear collection on the catwalk for the first time.
The brand is part of the official calendar of Paris Men’s Fashion Week this season, said German PR and sales agency Haebmau.Atelier on Thursday, which has just been appointed as 032c’s new sales partner. In the French capital, the label ‘032c Workshop’, which belongs to the magazine, will show its current FW24 collection as part of a catwalk show on January 18th. From the following day until January 23rd, the collection will be presented by creative director Maria Koch in the Paris showroom.
032C relies on global sales partners
With Haebmau.Atelier, 032c is working for the first time with an external sales agency that represents the brand globally. For the Asia, Australia and Oceania (APAC) region, the partner agency The North Liberty supports international sales.
“We are very excited to enter this new era of 032c together,” said Roel de Cooman, Vice President Global Sales at Haebmau.Atelier. “This collaboration represents a harmonious blend of our shared values and creative aspirations.”
The aim is to place 032c in stores worldwide and to attract the attention of buyers and cooperation partners.
032c was founded in 2000 by Joerg Koch. In September 2019, the magazine launched its first ready-to-wear collection.