Berlin Fashion Week is taking place this week. Once again it offers German fashion talents a platform to present themselves and their fashion vision for Spring/Summer 24. The young fashionistas in this country have creativity, know-how and ability, what they often lack is a little more willingness to take risks on the part of the German retail trade, sometimes buying lesser-known names.
So you should have these Labels to Watch on your screen for your next order.
Milk of Lime
Milk of Lime is based on the human relationship with nature and artisan collaboration. The brand is based in southwest Germany, in close proximity to its manufacturers and craftsmen. This close network enables conscious small-scale production and individual pieces. New garments and accessories are created as a reflection of the environment of the two creatives behind the label, Julia Ballardt and Nico Verhaegen, and the resources available. Using neglected but valuable materials and valuing their own character are the core values of Demi-Couture Milk of Lime.
Founding: 2022 after working at Givenchy and Ann Demeulemeester
Target group: Milk of Lime’s target group lives and/or works in cities and has an above-average income. She is between 22 and 50 years old, educated, intelligent and cultured. She is interested in high-quality fashion and values self-expression through clothing made from natural materials.
Points of sale: None yet as this is Milk of Lime’s first season at Fashion Week. The label had a pop-up store in Soho House in Berlin and sells through its webshop.
Collection size: The debut collection will feature approximately 21 looks consisting of men’s, women’s and genderless garments.
Distribution: Please contact [email protected] for any enquiries.
Price Points: Shirts 650 euros, dresses 750 – 800 euros, jackets 1,500 – 3,200 euros, trousers 650 – 800 euros, bags 2,000 – 3,500 euros, jewelery 100 – 300 euros, woven accessories 200 – 400 euros.
Bestseller: The shirts with woven collars, jacquard sweaters and leather accessories. There’s also a lot of interest in the label’s leather skirts.
Measure: Milk of Lime can be found at Premium Berlin on July 12 in the FCG showroom.
brand
The Cologne brand, an acronym for the designer Mario Kein, was founded in 2021. Driven by the idea of understanding people as ambivalent and aesthetically hybrid, Marke meets this with an eclectic program that forms a canon of cultural references and impulses from the past and present. Characteristic are cuts that work regardless of gender and age through volume and precise detailed solutions in addressing. A concrete awareness of sustainability is generated through the symbiosis of traditional craftsmanship and innovative serial production, which are characterized by local production and circular sourcing.
Founding: In 2021 the label started with jewelry, 2022: clothing was added.
Target group: Brand is aimed at a broad target group, it is genderless and age-independent.
Points of sale: The brand is available online as made-to-order via the company’s own web shop, but has not yet been available in stores in Germany.
Collection size: The collection consists of 25 to 30 items
Bestseller: Outerwear, silk and cotton ensembles, silicone jewellery
Distribution: Please contact [email protected] for all inquiries
Measure: Brand will be present at the FCG showroom at Premium on July 11th.
Price range: Outerwear: 790-1490 euros, shirts & tops: 180-540 euros, trousers: 360-540 euros, t-shirts & sweatshirts: 160-260 euros, jewellery: 69-119 euros
Production: The clothing is made in Germany and Poland, the jewelry in Italy and Germany.
Sustainability: All fabrics for the collection are sourced from overstock or deadstock, developed in Cologne and produced locally. The jewelry is made from recycled and recyclable silicone
ragtag
Haderlump is a young Berlin fashion label founded in early 2021, driven by a passion for handmade clothing and a mission to make a meaningful impact on the fashion industry. As a brand, Haderlump places great value on transparency and craftsmanship while being environmentally conscious. Only scraps of fabric and our own recycled material are used. Inspired by the urban style of Berlin, sustainable fashion is consistently produced that meets Haderlump’s aesthetic standards and gives customers the feeling of being self-confident and self-assured. Haderlump believes that “eco” is better when it’s not on display.
Founding: In early 2021, Julius Weissenborn, who worked in an NGO, decided he could no longer accept the harmful effects of the fashion industry. He called his friend Johann Ehrhardt and told him they were starting a fashion label that was aware of its impact, transparent to people and valued craftsmanship. The Haderlump Atelier Berlin was opened within a year.
Target group: Haderlump’s target audience is highly digitized. At the same time, this group is looking for personal meetings again, especially after the pandemic years. Haderlump appeals to people who are interested in consuming eco-friendly and still have an urban look that doesn’t scream sustainability. Or people who simply enjoy the feeling of having a handmade piece in their wardrobe that is high quality and will last a lifetime.
Points of sale: Haderlump’s clothing items are available in Platte Berlin’s concept store and in Haderlump’s own online shop.
Collection size: Haderlump’s permanent Essential collection includes 14 different garments from t-shirts, sweaters to turtlenecks and shorts. Haderlump also has an accessory collection and showpieces that are sold as individual pieces.
Bestseller: Hoodie Black for 145 euros
Distribution: Haderlump is sold online via its own online shop and at Platte Berlin
Measure: Haderlump has already exhibited at the Berlin Showroom in Paris and will be attending the Berlin Salon next week.
Sales prices: The Essential collection has a price range of 69 euros (t-shirt) – 235 euros (shirt). The showpieces are again in a price range of 400 euros to 2,200 euros
Production: All garments are handcrafted directly in the studio in Berlin-Neukölln. Textile remnants from the “Textihafen Berlin” are used for custom-made products. All other products use leftover fabrics from Recovo and own recycled fabrics made in Spain.