Belinda Media is a hybrid advertising agency created in 2016 by Sébastien Renardet and Charles Hennequin. The success of the two men lies in mastering the entire creative chain: creative idea, writing, production and realization, nothing escapes them. An atypical model that has imposed itself to keep pace because for four years, there is not a week without one of their creations being broadcast on the major TV channels. Back on a strategy that seems to bear fruit insofar as Belinda Media has become in the space of six years a profitable company, arousing the confidence of large customers.
Before their meeting in Paris, Sébastien Renardet was developing his production company in his parents’ cellar, and Charles Hennequin had just left the audiovisual services company in which he worked. Nothing predicted a collaboration between the two men. But in 2016, an influential television personality identifies their potential and decides to bring them together. A paying flair. The current immediately passes between these two jacks of all trades, passionate about images and technology, who founded their audiovisual communication agency called Belinda Media. “We were looking for a name for our box and the radio was broadcasting the song by Claude François… it made us click! Belinda, it sounds, it dances, it’s original… it was all us! »
The story begins with “A stroke of luck”: participation in a Gifi call for tenders relating to the renewal of the concept of tv communications for the distribution brand. Among the competitors were large well-established agencies, but the two men were not afraid and were able to convince with a striking concept. This contract with Gifi serves as a springboard for Belinda Media, which now produces the group’s TV campaigns. An ideal showcase to attract other big customers.
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6 years later, the two children of TV have succeeded in their bet which was to develop their business on a particular model: total control of their activity. “We are the ‘bosses’ of the company, but our hands are dirty, and this in all phases of the projects: customer relations, creation, production of advertisements up to delivery to the channels. Of course, we are surrounded by incredible teams without whom we wouldn’t get this far, but this joint mastery of the entire chain of know-how is really our identity and our signature. » they believe. An agile approach that combines creativity, responsiveness and low prices.
But the founders are aware that today it is essential to invest and develop “In 2021, the company spent 20% of its turnover on R&D and on the purchase of original, new and rare technologies… that’s more than Facebook in percentage!” Sebastian laughs. The objective: to produce more, faster and more surprising content to meet the increasingly strong demand from advertisers. Among these investments, a revolutionary shooting studio equipped with two Motion Control robots and 3D projections that will be able to transport products to the other side of the world without a single plane ticket!