G-Star RAW has firmly established itself in the global denim industry. If we take a look behind the scenes of the company, it becomes clear that each department contributes to the overall success and innovation-oriented approach.
Head office: Amsterdam
The central G-Star headquarters in Amsterdam comprises a number of important functions. From marketing to IT, finance to retail, each department works towards a single goal: relentless innovation.
design and product
G-Star’s design department delves deeply into historical and cultural studies to develop innovative denim designs. At the same time, the product development team uses the atelier’s know-how in 3D denim construction to ensure G-Star’s unmistakable style. In addition, the quality department works with other departments to ensure strict quality and safety standards for all products.
sustainability
Since 2006, the Sustainability Department has integrated environmentally conscious practices at the heart of G-Star’s operations. With a forward-thinking approach, she works with specialized partners to create a sustainable approach to the fashion industry.
Distribution and Commercial Support
G-Star’s sales teams operate worldwide and play a key role in increasing the brand’s presence. You will be responsible for making strategic decisions, sales methods and building lasting relationships with partners. The Commercial Support department reinforces this by serving as a bridge between customers and G-Star.
supply chain and logistics
The Supply Chain department is an important part that ensures the timely and efficient transportation of G-Star products worldwide. Whether online or in stores, this team plays a key role in product availability.
Retail & Points of Sale
With an extensive network of over 300 franchise stores worldwide, the G-Star retail team ensures that each store reflects the brand’s ethos. This includes G-Star’s flagship stores and distributors.
marketing
Responsible for portraying the G-Star brand story, the marketing team takes a multifaceted approach. From collaborations to advertising campaigns, it strategically positions G-Star at the forefront of the denim industry.
Ecommerce & ICT
G-Star has embraced the digital transformation and ensures an optimized online shopping experience for its customers. The e-commerce department continuously optimizes the digital interface, while the ICT department ensures that the technological infrastructure is robust and integrated.
At its core, G-Star RAW is a testament to collaborative innovation, with each department contributing to the company’s success. Those interested in being part of the future of G-Star RAW can explore the possibilities at the company’s extensive facilities.