C.he Korea is a melting pot of beauty news and trends is now a fact for several years. It was the 2011 when, with Dr.Jart +, the first products made in Korea made their appearance on European shelves. Since then, Western cosmetics has also changed.
Between face masks in fabric, BB and CC Cream, cushion foundation, snail slime serums, glasy skin, for years it has been a succession of beauty trend more or less revolutionary. And for the spring summer 2022? Keyword: fermented ingredients, compostable packs and “skinimalism”.
Beauty trend spring summer 2022: news from Korea
The skin and the environment will be in the center of the spring beauty trends that come from Seoul. Of course, there is a detail also pay attention to the ingredients, which will have to protect the skin from smog and pollution. So let’s take stock.
1. An increasingly strong skin barrier
The immune defenses have now been the center of attention, at 360 degrees, for a couple of years. And they cannot fail to influence cosmetics as well. Strengthen the natural epidermal skin barrier to defend the skin from external aggressions, pollution, smog, UV rays and blue light, will be the main intent of the new skincare.
How? By stimulating the microbiomethat is all that patrimony of unique good bacteria for each one that defend the skin.
2. Fermented ingredients, also suitable for sensitive skin
Another trend born from the historical situation we are experiencing is the particular attention to skincare, understood as a gesture of care – and not just beauty – of the skin.
Korean cosmetics is becoming more and more specific in this sense, with formulas designed to repair, rebalance, soothe sensitive or sensitized skin from everyday life with increasingly safe and performing formulas.
The new frontier? The fermented ingredients such as tea and kombucha (obtained from the fermentation of black tea), known both for their anti-aging properties and because they help keep the skin nourished, radiant but also balanced.
At the center of cosmetic attention is also the vitamin A, to fight wrinkles and blemishes, propolis soothing, ed particular plant extracts such as those of Red onion, powerful antioxidants.
3. Skinimlism: little but good, even in skincare
AND Gone are the era of an elaborate and long beauty routine: if until a few years ago Korean cosmetics was famous for its numerous passages, now even the women of Seoul are betting everything on practicality, a few steps but reasoned.
Simplification is the watchword of the season together with multitasking, with products that meet multiple needs.
Minimalism that also translates into a INCI reduced to thermal minimums, with fewer ingredients, but as active as possible.
The new Korean formulations will not only be free of a number of chemical ingredients to make room for natural ones and those linked to traditional medicine local but will also contain holistic and sensory ingredients. All in packs that are increasingly sustainable for the environment.
How iUNIK, for example, South Korean brand which has made minimalism its standard-bearer towards the pursuit of happiness. Even the skin.
4. Boom of products against the “mask”
We are all, or at least many, affected by maske. Some more, some less, many women have had imperfections and pimples, or a tendency to a more impure skin, after two years of masks.
Cosmetics responds, with a boom in sales and new launches in the segments cleansers, scrubs and peels that help to cleanse and purify the skin in depth, without attacking it.
5. The beauty of technology
Led face masks, loved by the stars among other things, detergents that capture dirt like magnets, latest generation tools.
Confirmation also arrives from Korea that home beauty will be increasingly technological, guaranteeing spa results without leaving home.
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