THEhe future is now or at least that’s how it seems looking at the cosmetic sector where new technologies appear every day in terms of beauty tools and devices. The last one is being examined by the researchers of theUniversity of New Mexico and would consist of one special ionic ray plate capable of temporarily or permanently dyeing hair.
Beauty tool for hair: the styling that dries
Predictions aside, many technologies that some time ago would have seemed like science fiction are now reality. Just think of the “cordless” hair dryers. Or to those that detect the humidity of the stem to regulate the heat emission. But also to the applications of virtual try on which, with a simple selfie, allow you to choose the hair color that best matches your complexion.
Also among the latest news the first 2 in 1 straightener able to dry the hair from wet to a perfect style, with a single gesture and without damaging it. She is registered ghdis called Duet Style and take advantage of technology Airfusion which combines the science of connectivity with that of conduction.
Inside this new hair toolsa revolutionary ventilation system meets four intelligent plates, complete with sensors Infinity which identify the needs of the hair to maintain an adequate temperature. A real revolution! At least for now.
Beauty tool and device: the power of light in masks
In terms of face and body treatments, it is often the celebs with their selfies on social networks that let us discover new beauty tools and devices. Like the LED light mask which, so loved by Kourtney Kardashian and actor Chris Pratt, enhances the effectiveness of cosmetic formulas. Today too Primark launched its own version low cost with three different lights: red with anti-ageing properties, blue to inhibit the proliferation of acne-causing bacteria and yellow to soothe redness.
Kourtney Kardashian, Passion for LED Masks (@kourtneykardashian Instagram)
And in epilation
And it is always light, in particular pulsed light with its high amount of photons, that solves the problem of unwanted hair. Said goodbye to tweezers, Arab threads and depilatory strips, today it is enough to invest in the right beauty tool.
Those of the latest generation are intelligent and thanks to special skin scanners they automatically set the appropriate light intensity. It is the case of Philips Lumea 9000 Series which, as he explains Simon Marcucci, mmedia, pr & influencer marketing manager of the brand: «It can be used all year round even if Starting treatments in the fall and winter helps you achieve long-lasting hair-free skin, just in time for summer, as 12 treatments in total are needed to achieve maximum results, all in the comfort of your own home.
Beauty tool friends for the skin: cleansing devices
Among the must-haves of the moment, there are also electronic devices for cleansing the face and body have now completely abandoned the old nylon bristles in favor of silicone ones: decidedly softer and more transversal because they are also suitable for sensitive skin. A real caress!
Luna 4 Leotardfor example, is the first beauty tool by Foreo with silicone bristles for the body. Its plus? The pulsations T Sonic in eight adjustable intensities that they remove 99.5% of dead skin cells and reduce the appearance of ingrown hairs.
«The exfoliation, with this device, is followed by a pleasant lymphatic drainage – he comments Corinna Rigonipresident of Women Dermatologists Italy -, microcirculation, intercellular exchange and blood flow are thus favored with benefits also at the muscle level».
Beauty tools and devices: increasingly design-oriented
If you brand as Fler, Estrid And Foreo have focused on razors and design-oriented devices, there is a very specific reason. On Instagram, with 1.7 million posts, the hashtag is going crazy #bathroomselfie. Demonstrating how even the bathroom today plays a certain role. It was once a small room, perhaps sacrificed at the intersection of other rooms, which was never seen by guests. Then it transformed, becoming a place to live and share. How celebs do on their social channels. And beauty tools have adapted accordingly.
Adaptive Beauty: What is it?
But it’s not just a matter of image. All these technologies, combined with design, have made it possible to meet the needs of 50 million people around the world who, despite being affected by mobility problems, do not want to give up their self care.
This is the so-called adaptive beauty of which the multinational has been the spokesperson L’Oreal with his brand Lancome. On January 4th, al CES 2023the company has in fact presented Hapta, the first computerized, portable and highly precise make-up applicator, especially for people with reduced mobility.
«For years, L’Oréal has been committed to providing every woman with beauty solutions that meet her needs. Beauty tech has allowed us to fulfill this mission more effectively – she explains Francoise Lehmann, global brand president by Lancome -. With Hapta we will go one step further by making the use of beauty more accessiblebecause everyone must have access to it equally».
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