TOAlthough we live in a socially conscious era, despite the advancement of women’s rights over the years, the reality is that we continue to talk about female empowerment because the gender gap, fit employment, salary, social, is and remains a theme. The condition of women therefore continues to inspire a number growing number of companies in the beauty world, who advocate for female empowerment with initiatives that approach the issue from different angles.
Kérastase PowerTalks that boost self-confidence
The feeling of trust varies between men and women: in Italy 72% of Italian women aged between 18 and 55 do not have much self-confidence, and the percentage drops to 63% for men. An attitude that has decisive repercussions on professional choices, especially for the younger ones.
The survey also revealed another fact: for 4 out of 10 young women, a solution to increase self-esteem is through a mentor. The mentor is the professionally accomplished person who serves as an inspiration.
These data emerge from a research by Eurometer commissioned by the luxury brand of professional hair treatments Kerastase, who decided to give life to the Power Talks project articulated in three stepsand which aims to increase the self-confidence of women, and support them in achieving their goals with all-female mentoring courses.
The first step/event of the project is called Inspiring, and took place in Milan on 13 March and involved established women such as the Italian actress Caroline Crescentini, singer-songwriter and multi-instrumentalist Francesca Michielin, the Paralympic champion Veronica Yoko Plebani, the model, influencer and TV presenter Nina Rima, Pauline Councilors the young founder of the association It’s not all pink, And Silvia Redigoloactivist of Pangea Foundationa non-profit organization that operates in Italy and abroad for female empowerment and to help women who are victims of any form of limitation to their physical, psychological or economic freedom.
The guests shared their professional journey by addressing the issues of self-confidence, resilience, diversity, gender equality and the enhancement of women in society and in the world of work.
«Our mission goes beyond hair care, and wants to give concrete support for women on relevant social issues», explains Silvia Guerinoni, General Manager of Kérastase Italia. «Power Talk was created to connect women who doubt themselves with other women, who can offer experience and advice. We are working to finalize the next two steps, those of Mentoring Program he was born in Training for employees”.
The Accademia del Profumo Scholarship
The winner of the p is a womanfirst edition of the scholarship and work of the Accademia del Profumo in memory of a Giorgia Martone, talented and eclectic entrepreneur who has distinguished herself in the world of fragrances.
Giulia Briatico was able to explore the universe of olfactory notes up close, thanks to the training course that saw her engaged in the essence house Symrisethe company Capua 1880 and the cosmetic house Parma’s water.
Now the selections for the second edition beginand you can submit your own applications until 2 May 2023.
The competition is aimed at students of Italian nationality, born after 1 January 1996, who have obtained a three-year or specialist degree, or a master’s degree and/or a specialization course (expiring by 31/7/2023). The outcome of the selection will be announced on 20 June 2023 and the training and professional path will start on 18 September 2023.
All the information on how to participate, the selection criteria and the detailed scholarship program can be consulted in the area dedicated to training courses on the academiadelprofumo.it website.
The Filorga pro-female empowerment newsletter
Continue the project Words Carethe observatory on beauty and its expressions that are changing the vision of aesthetics created by Filorga and now in its second edition.
Consists of a newsletters monthly that turns the spotlight on specific keywords that talk about our timesand stimulates the sharing of different points of view.
The objectives of this initiative are twofold: to create a valuable dialogue with readers and to communicate the values of the brand, which aims at enhancing the exceptional nature of each face inspired by aesthetic medicine, innovation, science and cosmetic technology. For 2023, these moments of reflection and discussion, focused precisely on the concept of empowerment, they are accompanied by illustrations by artist and exhibition curator Francesca Protopapa.
Guerlain’s support for women’s work and the protection of bees
The project promotes the training of women beekeepers all over the world Women for Bees (one of the activities of the Guerlain For Bees Conservation Program project dedicated to the protection of bees) in close cooperation with UNESCO and, starting this year, with NGO locals.
Women for Bees, Mexico 2023, Santa Clara Community – Ph: German Larkin, Courtesy of Guerlain
Launched in 2020 in France, Cambodia and Japan, the initiative kicked off in Italy in 2022, with the local program implemented in collaboration with CONAPI (National Consortium of Beekeepers), which has made it possible to train 11 women beekeepers, while another 11 are completing the training course which will end in May, and will culminate with a day of tests practices in an apiary of the consortium.
This year the Women for Bees project also involves Mexico, and the godmother Angelina Jolie went to Yucatan to support the traditions of Mayan womenas well as countering the risk of bee extinction. The initiative is carried out in collaboration with Selva Maya Foundation (FSM), a non-profit organization dedicated to the protection of Melipona Beecheii, the sacred bees of this ancient civilization, and the support of the Belmond Maroma Hotellocated in the heart of the region.
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