Originally a blogger, now an Instagram star and founder of a beauty brand bearing his own name, Ida Warg spends family life under the sun.
Ida Warg has been a familiar sight as an invited guest at Swedish events. In this picture, Warg at the 2017 Rockbjörnen Gala. Stella Pictures, All Over Press
Above all, a Swede Ida Warg is now the mother of two children.
– For example, doing work and training is more challenging with two than with one. Life is hectic! Alb5 months, is easy baby, Elvis3, in turn, so funny type, Warg says.
In her Instagram, which has nearly 320,000 followers, Warg shares sunny and inspiring moments from her life as a mother. Their other family lives in Sweden. Despite the corona pandemic, they have managed to see it a few times during the year.
If the image is not displayed, see it here.
Warg can easily handle the work of a social media influencer from Marbella. She has an assistant who helps with communities. Without an assistant, everyday life could be unnecessarily hectic. Warg also advertises products bearing its name on its own Instagram account and participates in product development.
Sweden’s most popular tan
Warg owns half of the beauty company founded in 2018. In addition, he is a member of the company’s board. A team of ten people in Sweden handles day-to-day operations in which Warg does not participate.
– Of course, it’s always risky and a little scary to put your own name on something, Warg says with a laugh.
The beauty brand has continued to grow despite the corona pandemic. The turnover of the 2021 brand was just over EUR 9.3 million. Almost all, about 95 percent of sales come from Sweden. The brand is the market leader in self-tanning products in Sweden. Hair products have also become the country’s tenth most popular brand.
Many waiters may avoid using self-tanning products, but Ida used her own brand of odorless and colorless products throughout her pregnancy. IDAWARG BEAUTY
If the embedding is not visible, see it here.
Warg names fragrance-free tanning products and the Intense Nutrition series as its favorite products. She has good but dry skin that is easily sensitized.
– I love oils! I use a lot of shower oil on my body and avocado oil on my face. I like to use natural products. Too strong products or acids make my skin react.
Warg names the use of self-tanning products instead of natural tanning as his most important beauty tip. The best-selling product of the Warg brand is an odorless and colorless self-tanning foam.
– Tanning in the sun is a really bad thing for the skin! Self-tanning products, in turn, give a glow and a healthy look.
Ida Warg at the Unicef Gala in 2019. Stella Pictures, All Over Press
While the mother of two has all the possible beauty products at her fingertips, she strives to attend facials. In addition, she takes care of her nails and visits the hairdresser as well as massages regularly.
– In the long run, I pamper myself by living a healthy life, eating vegetarian and varied, and exercising on a daily basis, Warg says.