UA good 40% of women in the world do not purchase a cosmetic product if it is not similar to his I believe, his ideas, his dreams. If he doesn’t realize his small or big wish. If he fails to enhance, in some way, something about himself. Various global sector reports say this, but the world of cosmetics itself knows it well, mirror reflection of society and its mechanisms, which evolves with women. Thus, even a key role like the celebrity endorsement responsible for representing the fashion houses today necessarily have a greater task, or rather a greater commitment.
From left: Cate Blanchett for Armani Beauty, Anne Hathaway for Shiseido, Florence Pugh for Valentino Beauty
Between new entries and historic reconfirmationsthis season, beauty gets inspirational women talking. “Inspire”, from the dictionaryintroduce air, infuse, give rise to a feeling. As the strength of believing in oneself. The courage to say yes, or to feel free. Not to disguise yourself, to assert yourself. Listen to them!
The beauty testimonials and their beauty messages.
Anne Hathaway
«Finding your own light is not easy. Sometimes is just waiting to be turned on. Just like our potential, innate. It has no limits, by definition, it has no age.” Like beauty, he says Anne Hathaway, Oscar winner, United Nations ambassador, face of the range Shiseido Vital Perfection, the result of pioneering research on the mechanisms of aging. Like the epidermal micro muscles, the focus of the new serum LiftDefine Radiance Night Concentrate arriving on the market in a few days. «Nourish, protect, support. They are key words for the skin and for the soul.”
Cate Blanchett
There’s a new “Yes” in perfumery, the last olfactory chapter of the iconic fragrance Armani Beauty, poster of positivity. «Yes is the most powerful word in the world, opens the doors to the unexpected. It’s nice to imagine a world of open opportunities” he says Cate Blanchett, global beauty ambassador of the maison. «I wish all of us women to find the courage to say yes to ourselves, with self-esteem, courage, tenacity of ideas. Also through small daily yeses, easier than grand gestures.” And if a perfume can help remind us…
Charlize Theron
“The perfume is a language which can express precisely who you are too if you don’t have the words or you don’t know how to do it. Choosing it is instinct, sometimes you get a thrill when you recognize the right one… A fragrance is a supreme pleasure”, he says Charlize Theronface of J’Adore for over twenty years. The new, J’adore l’Or, amplified in floral nuances, it has an even more brilliant trail. For those who want to treat themselves to nothing but new light.
Whitney Peak
www.youtube.com/watch?v=Aj9V_tMBBSk&list=PLFAFB93B94B6FF6AE&index=17
At eighteen she moved from Uganda to New York to pursue the dream of repetition. Only two years passed, and she became the first afro-descendant testimonial of a Chanel perfume, Coco Mademoiselle. «Coco Chanel was born in a time when women had no freedom, and yet, she made herself an icon» says Whitney. «My favorite quote is from Nina Simonehe says that beauty is not being afraid. To believe in themselves».
Emma Watson
«A woman is never the same, but always remains herself. That’s why the triangle: symbolizes facets unique to each of us, united in a magical whole and constantly evolving.” The actress Emma Watson showcases more than one side of his talent, acting both as director and (chameleon-like) protagonist of the commercial Paradoxe, latest Prada fragrance. «Definitions are like boxes, always too small. I celebrate my imperfections, they are a part of the whole. All my sides, even opposites, simply form myself».
Florence Pugh
www.youtube.com/watch?v=Mb1c90cVEAk
In the colorful world of Valentino Beauty, from pastel corals to bold vivid fuchsias, the actress shines Florence Pugh: «Breaking down women’s self-esteem by commenting on their bodies it was a mechanism that worked for years” says she herself, who this summer suffered bodyshaming due to her appearance at the maison’s high fashion show in a transparent pink voile dress, which left her breasts semi-uncovered. «We must remind everyone that there is more than one reason why women’s bodies exist, and that each is free to find their own way of experiencing it. Liking yourself is the most extreme beauty dream. And the makeup, like fashion, are powerful tools».
Dua Lipa
www.youtube.com/watch?v=DV6Ujizi41U&list=PL5rB558T_3T8sBkL5CIn8MQUVu5E4uEQW&index=5
There are so many emotions that singer Dua Lipa he says he lived on the set of the commercial for the fragrance Free, new cult YSL Beauty. «In the first scene I fly an eagle. An alter ego, a metaphor of unexpressed strength. I admire the ocean lashing a black sand beach. Then I challenge the boiling lava, I walk in front of a fiery sign, “Libre”. In the power of nature, I had to be a woman without fears. I myself, then, can be a force! Here is the message in a bottle: it is an invitation to free your energies, to see yourself as a fire that burns with life».
Bianca Balti
www.youtube.com/watch?v=5S49Yd6Bg30
«My makeup looks like me, it’s spontaneous: it seems I’m incapable of telling lies, you can read it all on my face.” The muse of Dolce and Gabbana BeautyBianca Balti, talks about himself, struggling with a very light foundation (Millennialskin). “I have a little melasma, makeup helps camouflage it, but in transparency, a little light is enough. I don’t want my skin to be masked. I recently discovered make-up, it’s as if, as I grow up, I have learned to want to see myself at my best just for the sake of please myself. Loving yourself is a journey that lasts a lifetime.”
iO Donna © ALL RIGHTS RESERVED