Cdare to look for it Millennial generation, women among 30 and 50 years old, which cross the central band of the waist, from the beauty routine? «Compared to previous generations, they have more confidence in themselves: I am interventionist and hyper-connected, they want to advance their career, have a “place in the sun” in society and they also believe that a improving their appearance can help them in this self-affirmation” explains the doctor Fiorella Donati, doctor and plastic surgeon.
They care about being beautiful, healthy, with a contemporary face and a sculpted body, but always respecting one’s own characteristics and somatic traits, that is, a non-artificial beauty. They are very informed, they know what they want and where to find it, but above all they know what they want to be. Unique in their look: it is what they call “self expression”, or the realization of one’s own identity and self-esteem, and they share their beauty secrets with transparency and honesty».
The beauty routine of Millennials, aged 35 to 50
A study conducted by AAFPRS (American Academy of Facial Plastic and Reconstructive Surgery) reports that the gestation group of women aged 35 – 50 is also the one who mostly resorts to cosmetic medicine and surgery. As? With brevitalisers, botox and peeling, all anti-aging solutions that aim to prevent.
It also applies to the skincare: Millennials follow targeted and personalized protocols that provide deep cleansing and stimulation of cell renewal and protection.
Photo iO Donna, Makeup Miriam Langellotti @ greenappleitaly.com using Ysl Beauty All Hours Foundation. Hair Francesco Avolio @ WM using Bumble And Bumble Italia.
In fact the cThe skin’s regenerative abilities begin to weaken starting from 28/30 years and appear i first signs of aging such as wrinkles and skin blemishes. The skincare routine therefore includes “tailor-made” protocols for this age group: delicate cleansing, retinol, aha and bha acids (to exfoliate and regenerate the skin), vitamin C against photoaging and protective sun creams all year round.
Biorevitalization, beauty ally of Millennials
The real novelty among the most performing treatments are the mixes of biorevitalizing and anti-aging active ingredients, injected into the dermis of the face and neck. The revitalizing agent is hyaluronic acid at high concentration, there are also amino acids, vitamins and botox. Hyaluronic acid recalls water and this allows you to deeply rehydrate the tissues, but above all to reactivate the natural regeneration mechanisms. The results are immediately visible, skin firmness increases without changes in the shape of the face, but the most important thing is the long-lasting result, i.e. the slowing down of the aging process.
Yes to botox
Millennials undergo Botox treatments, without limitations: they want a relaxed, luminous face, while maintaining natural expressiveness. It is the baby-botox effect, that is, the maintenance of facial expressions, but without wrinkles, like in a child’s face. But above all they want to prevent the future deep furrows at the level of the forehead.
Requests in aesthetic medicine
It also counts one visibly healthy skin, without acne, blemishes, hyperchromia, melasma. This is why i.e. are also routinely recommended soft peeling. These allow quick exfoliation of the skin to eliminate degenerated cells which are replaced with young epidermal ones. Furthermore, the collagen production, hyaluronic acid and elastin. Result: a blemish-free, hydrated and toned face.
Also lips must be natural: mouth restyling involves increasing volume, tone and symmetrical shape. Sometimes, just hydrating the labial mucosa is enough. Highly concentrated hyaluronic acid is applied by injection: in this way the size or shape of the lips does not change, which appears smoother and brighter, without small wrinkles.
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