Oliver Kahn has been CEO of FC Bayern for almost 13 months. In order to represent Germany’s largest football club even better and to work for it even more successfully, the former world-class goalkeeper has adapted his appearance both within the club and externally.
Since this summer, the 53-year-old has made it his goal to be more present and approachable. First and foremost for the club’s employees, to whom Kahn has recently turned much more frequently in online meetings to report on current events in the club.
But the public appearances of the CEO have also changed. Kahn gives more interviews, talks in detail about the current concerns of FC Bayern.
“I set other priorities at the beginning. Then there was the pandemic, face-to-face meetings were difficult and that wasn’t ideal for communication either. But it’s clear to me: as CEO of FC Bayern, I have to be available and I have to show my presence in public “, the Bayern boss is quoted in the “Sport Bild”.
Decisive conversation with Hoeneß and Hainer
According to the specialist magazine, almost three months ago in May, honorary president Uli Hoeneß and club president Herbert Hainer had a crucial conversation about Kahn’s work in his role as club boss.
In an open and constructive exchange, the question was how the ex-goalkeeper could better represent Munich internally and externally. As a solution, he was told to fine-tune his communication and his media presence.
With this new tangibility, the former Bayern captain should create more potential for identification, make the club’s policy more transparent to the outside world and ultimately take the focus away from the team – especially in difficult sporting times. A quality that the ex-bosses Uli Hoeneß and Karl-Heinz Rummenigge had repeatedly demonstrated over the years.